Module 3: Identity and Self-Presentation
Weeks 5 to 7
Objectives
Module 3 objectives. By the end of this module, you will be able to:
- 3.1 Plan a personal identity system (audience, two typefaces, a palette with hex codes and a list of deliverables) in a one-page design brief. (Course Competency 2)
- 3.2 Develop three business card directions and a designed resume from your identity design brief. (Course Competency 2)
- 3.3 Develop a leave-behind concept from three sketches, and justify any scannable or tappable element. (Course Competency 3)
- 3.4 Deliver a 10 to 20 second elevator pitch and two STAR answers on camera without reading from notes. (Course Competency 7)
- 3.5 Identify who owns client work, which fair use factor a court weighed, and what a Creative Commons license allows. (Course Competency 6)
- 3.6 Answer the weakness and salary-expectation questions on camera, citing a researched pay range for your target role. (Course Competency 7)
Overview
You are a brand. Your resume, business card, leave-behind and portfolio should look like they belong to the same person. This module defines that identity in a design brief and applies it to print pieces, and it continues the interview practice series with recorded answers. It closes with the copyright knowledge every working designer needs and the plan for your midterm portfolio.
About 20.75 hours in all.
Watch
- Cover Letter, Elevator Pitch and Identity (slides, PDF), with the instructor walkthrough video posted in Canvas
- Your Portfolio: Online and In Print (slides, PDF), with the instructor walkthrough video posted in Canvas
Read
Practice
- Sketch three thumbnail directions for your wordmark before you open Illustrator or InDesign.
Assessment
| Item | Group, points and time | Due |
|---|---|---|
| Elevator Pitch | Process Work, 10 pts · about 2 hrs | Week 5, Thu Feb 18, noon, Discord the day before |
| Identity Design Brief | Process Work, 10 pts · about 2.5 hrs | Week 5, Sun Feb 21, noon, Discord the day before |
| Interview Practice 3: Recorded STAR Answers | Exercises, 5 pts · about 1 hrs | Week 5, Sun Feb 21, noon |
| Resume 3rd Draft | Process Work, 10 pts · about 3 hrs | Week 6, Thu Feb 25, noon |
| Business Card | Process Work, 10 pts · about 3 hrs | Week 6, Sun Feb 28, noon, Discord the day before |
| Leave-Behind Concept | Process Work, 10 pts · about 2.5 hrs | Week 7, Thu Mar 4, noon, Discord the day before |
| Copyright for Digital Media Artists | Exercises, 10 pts · about 2 hrs | Week 7, Sun Mar 7, noon |
| Interview Practice 4: Weakness and Salary Questions | Exercises, 5 pts · about 1.25 hrs | Week 7, Sun Mar 7, noon |
| Midterm Portfolio Preparation Plan | Process Work, 10 pts · about 1.5 hrs | Week 7, Sun Mar 7, noon |
Critique (Discord)
Post the identity brief, elevator pitch, business card and leave-behind concept to Discord by noon the day before each is due; leave three comments that each name a specific type, color or layout choice. Discord: course channel invite.
Due
All times are noon, Arizona time. Each item’s page gives its Discord, due and hard-close times. Work submitted after the due time and before the hard close (noon the next day) loses 10%; nothing is accepted after the hard close.