Leave-Behind Concept

This assignment measures Module Objective 3.3, which supports Course Competency 3.

Objectives

• 3.3 Develop a leave-behind concept from three sketches, and justify any scannable or tappable element. (Course Competency 3)

Overview

A leave-behind is something you give a potential employer or client at the end of a meeting so they remember you. It should be memorable and consistent with your identity. You develop and present the concept here and finish it in Module 8.

10 points, Process Work. About 2.5 hours.

Instructions

1. Look at leave-behind examples in your industry. See leave-behind examples (Pinterest).
2. Sketch at least three ideas. Make a paper mock-up to test folding and size.
3. Choose your strongest direction. It uses the typefaces, colors and visual language of your identity brief.
4. If the concept includes a scannable, tappable or AR element (a QR code, an NFC tag or an AR layer), state which method you chose and why it suits the object. A design that gains nothing from the technology should not include it.
5. Gemini may give written feedback on this work. It never designs: every mark, layout, color and type decision is your own.
6. Post your sketches or a digital draft to Discord by noon the day before the deadline and comment on three classmates’ concepts.
7. Record a one to two minute video that shows your sketches and explains the concept.

Deliverable Options

Your leave-behind may take any of the forms below. Choose the one that best serves your concept and audience, and name it in your concept video.

• Print: the default piece, such as a card set, booklet or postcard. No lab visit needed.
• Fabricated object: a laser-engraved leather or wood card case or portfolio cover, with an NFC tag inside that opens your portfolio when tapped. Made in the STEAMworks lab; the equal non-lab path is a production-ready engrave file with a written production plan.
• AR business card: a printed card that opens your reel or portfolio as an AR layer on a phone, built with the AR tool supported by STEAMworks and named in this module. It needs only a phone, so no lab visit is required.

Every option is graded with the same rubric, which evaluates the design: concept, typography, hierarchy, consistency with your identity system and your rationale. The machine earns no points on its own, and a printed piece can earn full marks. Every lab option has an equal path that needs no lab visit, so the whole course can be completed online.

Lab work is booked through STEAMworks and begins with the STEAMworks safety orientation. STEAMworks supplies the materials, including NFC tags, wood and leather, at no cost to you. Booking windows and orientation times are posted in Canvas Announcements in the first week of the term.

Gemini may help you write a production plan or the text of an AR or VR piece. It never designs, and no AI-generated images are used in any option.

Example

Formats that work well: a mini accordion booklet with three or four portfolio pieces; a card set with a custom holder; a postcard with a QR code to your portfolio; a card, tag or small object with an NFC chip that opens your portfolio when tapped; a laser-engraved leather or wood card case or portfolio cover with an NFC tag inside; a business card with an AR layer that opens your reel. An NFC chip stores a web address, not a portfolio. The chip opens a page; the page is the work.

Accessibility

Add alt text to every image you post in Discord: click the pencil icon on the attachment before you send it and write one or two sentences on what matters in the image. Do not begin with “image of.” Caption your video. Start with automatic captions (YouTube Studio Subtitles, Premiere Pro Speech to Text, Google Vids or Meet), then read every line and correct names, software terms and timing by hand. Automatic captions alone do not meet the requirement.

Submission

Submit the link to your concept video and a photo of your sketches. Record with OBS Studio or any recorder you set up in Technology Setup. Upload the video to YouTube with your Maricopa account as Unlisted, or to Google Drive shared with Maricopa, and submit the link. If your account cannot upload to YouTube (some accounts for students under 18 cannot), use Google Drive and add your corrected caption file under Manage caption tracks.

Rubric (10 points)

Due