Description
You are a brand. Your resume, business card, leave-behind, and portfolio all need to feel like they belong to the same person. Before designing any of those pieces, you need a design brief that defines your audience, goals, typefaces, and color palette. Everything you create for the rest of this course should be consistent with it.
Learning Objectives
By completing this assignment you will be able to:
- Define a target audience and professional goals for your self-promotion materials
- Select a cohesive typographic pairing and color palette
- Apply brand design thinking to your own professional identity
Steps
- Think about who you are designing for, game studios, ad agencies, small businesses, galleries? Your brief should reflect the industry from your Personal Goals Statement.
- Choose no more than 2 typefaces, typically one for headings, one for body. They should feel intentional together.
- Choose a color palette of 4-5 colors. Consider the emotional tone: dark and professional, bright and energetic, minimal and clean?
- Create a one-page design brief (Illustrator, InDesign, or Google Slides) that includes: your name, target audience, goals, typefaces (shown in use), and color palette (with hex codes).
- List all deliverables your identity will be applied to: business card, resume, leave-behind, LinkedIn header, YouTube banner, portfolio site header, Instagram profile.
- Post your design brief as PNG or JPG to Discord for class critique. Comment on at least 4 classmates’ briefs with specific feedback.
Example
Your design brief should look intentional, not like a homework assignment. Think of it as a mini brand standards page for yourself.
Personal brand design brief examples on Pinterest
[Instructor example will be shared on Discord during this module.]
How to Submit
Post the PNG or JPG to Discord for critique. Upload the same file here in Canvas for your grade.