Identity Design Brief
This assignment measures Module Objective 3.1, which supports Course Competency 2.
Objectives
- 3.1 Plan a personal identity system (audience, two typefaces, a palette with hex codes and a list of deliverables) in a one-page design brief. (Course Competency 2)
Overview
Before you design a resume, business card, leave-behind or portfolio header, you need a brief that defines your audience, goals, typefaces and palette. Everything you make for the rest of the course follows it.
10 points, Process Work. About 2.5 hours.
Instructions
- Name your audience: game studios, agencies, small businesses, galleries or another group from your Personal Goals Statement.
- Choose no more than two typefaces, one for headings and one for body text, that work together on purpose.
- Choose a palette of four or five colors with hex codes, and state the tone you want (for example, dark and professional, or bright and energetic).
- Build a one-page brief in Illustrator, InDesign or Google Slides: your name, audience, goals, typefaces shown in use, and the palette.
- List every deliverable the identity will be applied to: business card, resume, leave-behind, LinkedIn or profile header, portfolio site header and any social profile.
- Gemini may give written feedback on this work. It never designs: every mark, layout, color and type decision is your own.
- Post the brief as a PNG or JPG to Discord by noon the day before the deadline. Leave three comments that each name a specific type, color or layout choice.
Example
Treat the brief as a one-page brand standards sheet for yourself. Browse personal brand style guide examples (Pinterest) for layout ideas.
Accessibility
Add alt text to every image you post in Discord: click the pencil icon on the attachment before you send it and write one or two sentences on what matters in the image. Do not begin with “image of.” Check your palette’s text and background pairs with the WebAIM Contrast Checker.
Submission
Upload the same PNG or JPG you posted to Discord, plus screenshots or links of your three comments.
Rubric (10 points)
| Criterion | Points |
|---|---|
| Audience and goals follow the Personal Goals Statement (Objective 3.1) | 2 |
| Two typefaces shown in use and a four or five color palette with hex codes (Objective 3.1) | 3 |
| Complete list of deliverables (Objective 3.1) | 2 |
| Three comments naming a specific type, color or layout choice (Objective 3.1) | 2 |
| Accessibility: alt text and a contrast check | 1 |
| Total | 10 |
Due
All times are Arizona time.
- Post to Discord for critique: Saturday, February 20, 12:00 p.m.
- Due in Canvas (work plus three critique comments): Sunday, February 21, 12:00 p.m.
- Hard close: Monday, February 22, 12:00 p.m. Work submitted after the deadline and before the hard close loses 10%. Nothing is accepted after the hard close.