Final Identity Package

This assignment measures Module Objective 8.1, which supports Course Competency 2.

Objectives

• 8.1 Compile your final resume, business card, leave-behind and one digital asset into one PDF that uses a single typeface pairing and palette throughout. (Course Competency 2)

Overview

Your identity package gathers your self-promotion materials into one presentation, unified by a single design system. This project evidences Course Competencies 2 (self-marketing plan, including a resume and business card) and 3 (leave-behind).

30 points, Projects. About 2.5 hours.

Instructions

1. Collect your final resume, your strongest business card direction, your final leave-behind and at least one branded digital asset (a profile header, portfolio banner or social profile image).
2. Check each piece against your Identity Design Brief: one typeface pairing and one palette throughout.
3. Make final refinements from the feedback you received this term.
4. Compile everything into one PDF that shows the pieces together, with mockups if you have them, and a one-paragraph statement of the identity’s audience and tone.

Example

Someone who reads your resume, holds your card and visits your portfolio should feel they are meeting the same person: the same voice and the same visual language.

Accessibility

Make the document readable by a screen reader: use real heading styles (Heading 1 and Heading 2 in Google Docs or Word, paragraph styles in InDesign), keep text contrast high, add alt text to every image or logo, and export a tagged PDF (InDesign: Create Tagged PDF; Word or Google Docs: keep document structure tags on when you save as PDF).

Submission

Upload the identity package as one PDF.

Rubric (30 points)

Due