Module 5 · Your Own Brand

Your Brand Step 6: Press-Ready Business Card

Objectives

  1. 5.4 Apply your identity to a press-ready business card and a three-panel Instagram campaign built on one grid. (Course Competency 2; Apply)

This assignment measures Module Objective 5.4, which supports Course Competency 2.

Overview

Executing final art means delivering a file a printer accepts without calling you back. No paper is turned in; the file is assessed on whether it would print correctly.

Points: 10, Process Work

Estimated time: about 4 hours

Due: Sunday, April 18 at noon; post to Discord by Saturday, April 17 at noon

Instructions

  1. Design a business card (3.5 by 2 inches) in InDesign using your identity.
  2. Build it to spec: 0.125-inch bleed, crop marks, CMYK, images at 300 ppi effective resolution, fonts embedded.
  3. Run Preflight (Window, Output, Preflight) until it reports no errors. Screenshot the panel.
  4. Export a press-ready PDF.

Turning it in

  1. Post your work to #avc183-graphic-design-1 on Discord as PNG or JPG, with alt text, by noon the day before the due date.
  2. Comment on three classmates’ posts. Each comment names one design principle (or, in Module 4, one brand rule) and points to where it appears in the work.
  3. Screenshot your post and your three comments and compile them on one Miro board.
  4. Submit the Miro screenshot, the PDF and the Preflight screenshot to Canvas by noon on the due date.

AI use

No AI use. Log “No AI used.” Record every use in your AI-use log. Gemini is used only with your Maricopa account.

How it is scored

Scoring criteria. The Canvas rubric matches this table.
CriterionObjectivePoints
Card designed in the identity5.42
Bleed and crop marks correct5.42
CMYK and effective resolution correct5.42
Preflight passes, screenshot included5.42
Discord post with alt text, three principle-based comments, compiled in Miro5.42
Total10

Due

Post to Discord for critique: Saturday, April 17, 12:00 p.m. Arizona time
Due in Canvas: Sunday, April 18, 12:00 p.m. Arizona time
Hard close: Monday, April 19, 12:00 p.m. Arizona time. Work submitted after the due time and before the hard close loses 10 percent. Nothing is accepted after the hard close.

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