Module 5 · Your Own Brand
Your Brand Step 6: Press-Ready Business Card
Objectives
- 5.4 Apply your identity to a press-ready business card and a three-panel Instagram campaign built on one grid. (Course Competency 2; Apply)
This assignment measures Module Objective 5.4, which supports Course Competency 2.
Overview
Executing final art means delivering a file a printer accepts without calling you back. No paper is turned in; the file is assessed on whether it would print correctly.
Instructions
- Design a business card (3.5 by 2 inches) in InDesign using your identity.
- Build it to spec: 0.125-inch bleed, crop marks, CMYK, images at 300 ppi effective resolution, fonts embedded.
- Run Preflight (Window, Output, Preflight) until it reports no errors. Screenshot the panel.
- Export a press-ready PDF.
Turning it in
- Post your work to #avc183-graphic-design-1 on Discord as PNG or JPG, with alt text, by noon the day before the due date.
- Comment on three classmates’ posts. Each comment names one design principle (or, in Module 4, one brand rule) and points to where it appears in the work.
- Screenshot your post and your three comments and compile them on one Miro board.
- Submit the Miro screenshot, the PDF and the Preflight screenshot to Canvas by noon on the due date.
AI use
No AI use. Log “No AI used.” Record every use in your AI-use log. Gemini is used only with your Maricopa account.
How it is scored
| Criterion | Objective | Points |
|---|---|---|
| Card designed in the identity | 5.4 | 2 |
| Bleed and crop marks correct | 5.4 | 2 |
| CMYK and effective resolution correct | 5.4 | 2 |
| Preflight passes, screenshot included | 5.4 | 2 |
| Discord post with alt text, three principle-based comments, compiled in Miro | 5.4 | 2 |
| Total | 10 | |
Due
Post to Discord for critique: Saturday, April 17, 12:00 p.m. Arizona time
Due in Canvas: Sunday, April 18, 12:00 p.m. Arizona time
Hard close: Monday, April 19, 12:00 p.m. Arizona time. Work submitted after the due time and before the hard close loses 10 percent. Nothing is accepted after the hard close.