Module 5 · Your Own Brand
Your Brand Step 5: Final Logo
Objectives
- 5.3 Design a finished mark, typeface and palette, each justified against the client’s audience and goals. (Course Competency 4; Create)
This assignment measures Module Objective 5.3, which supports Course Competency 4.
Overview
Deliver the finished mark the way a client receives it.
Instructions
Submit one PDF containing:
- The logo in full color on white
- The logo in black only
- The logo reversed, white on a dark ground
- The logo at small size (0.5 inch), to prove it holds up
- Your typeface and palette with values
- Your audience and goals statement, revised from Step 4
No screens, no gradients, no stretched type.
Deliverable option: fabricated logo mark
You may also produce the mark as a physical piece, laser-cut or engraved in wood or acrylic at the STEAMworks Center. Book lab time through STEAMworks and complete its safety orientation before your session; STEAMworks supplies the materials. Plan the session within the time estimated for this step. Add a photograph of the finished piece, taken in even light, as the last page of the PDF.
If you are studying online or cannot reach the lab, the equal path is a digital mockup: place the mark on a photograph or outline of a wood or acrylic sign. Every path is graded with the same rubric, which scores the design of the mark, not the machine or the material. The PDF alone can earn full marks, and the option earns no extra points.
Turning it in
- Post your work to #avc183-graphic-design-1 on Discord as PNG or JPG, with alt text, by noon the day before the due date.
- Comment on three classmates’ posts. Each comment names one design principle (or, in Module 4, one brand rule) and points to where it appears in the work.
- Screenshot your post and your three comments and compile them on one Miro board.
- Submit the Miro screenshot and the PDF to Canvas by noon on the due date.
AI use
No AI use for the mark. Log “No AI used.” Record every use in your AI-use log. Gemini is used only with your Maricopa account.
How it is scored
| Criterion | Objective | Points |
|---|---|---|
| Mark is strong, simple and memorable | 5.3 | 7 |
| Works in full color, black only and reversed | 5.3 | 6 |
| Holds up at small size | 5.3 | 4 |
| Typeface and palette presented with values | 5.3 | 4 |
| Audience and goals statement, revised | 5.3 | 3 |
| No screens, gradients or distorted type | 5.3 | 3 |
| Discord post with alt text, three principle-based comments, compiled in Miro | 5.3 | 3 |
| Total | 30 | |
Due
Post to Discord for critique: Wednesday, April 14, 12:00 p.m. Arizona time
Due in Canvas: Thursday, April 15, 12:00 p.m. Arizona time
Hard close: Friday, April 16, 12:00 p.m. Arizona time. Work submitted after the due time and before the hard close loses 10 percent. Nothing is accepted after the hard close.