Module 5 · Your Own Brand

Your Brand Step 4: Narrow, Type and Palette

Objectives

1. 5.3 Design a finished mark, typeface and palette, each justified against the client’s audience and goals. (Course Competency 4; Create)

This assignment measures Module Objective 5.3, which supports Course Competency 4.

Overview

Narrow to one or two marks and lock the typeface and a palette of no more than three colors, each justified against the client’s audience and goals.

Instructions

1. Narrow to the best one or two marks and refine them. Each must work in black and white and in your three colors. No screens, no gradients; a strong mark is a simple one.
2. Lock one typeface and a palette of no more than three colors, with CMYK and hex values. Check text and background pairs for contrast with the WebAIM contrast checker.
3. Write a rationale of 100 to 150 words that ties each choice to the audience named in your brief. “It looks good” is not a rationale; “The audience is 75 percent under 18 and the goal is playful, so I chose a rounded geometric sans” is.

Turning it in

1. Post your work to #avc183-graphic-design-1 on Discord as PNG or JPG, with alt text, by noon the day before the due date.
2. Comment on three classmates’ posts. Each comment names one design principle (or, in Module 4, one brand rule) and points to where it appears in the work.
3. Screenshot your post and your three comments and compile them on one Miro board.
4. Submit the Miro screenshot and your rationale to Canvas by noon on the due date.

AI use

Optional: Gemini may give feedback on your rationale draft. Log it. The choices and the rationale are yours. Record every use in your AI-use log. Gemini is used only with your Maricopa account.

How it is scored

Due