Module 5 · Your Own Brand
Your Brand Step 3: Refine the Top Four
Objectives
- 5.2 Generate at least 50 hand thumbnail concepts and refine the strongest four so each works in black alone. (Course Competency 4; Create)
This assignment measures Module Objective 5.2, which supports Course Competency 4.
Overview
Develop your four strongest concepts until each works in black alone. Color comes later; a mark that needs color is not finished.
Instructions
- Choose your top four sketches. Keep sketching on paper, then refine each on the computer in Illustrator.
- Make at least five versions of each, all in black only.
- Begin pairing type with the mark: the business name may be part of the mark or set beside it. Do not stretch or distort type.
Turning it in
- Post your work to #avc183-graphic-design-1 on Discord as PNG or JPG, with alt text, by noon the day before the due date.
- Comment on three classmates’ posts. Each comment names one design principle (or, in Module 4, one brand rule) and points to where it appears in the work.
- Screenshot your post and your three comments and compile them on one Miro board.
- Submit the Miro screenshot to Canvas by noon on the due date.
AI use
No AI use. Log “No AI used.” Record every use in your AI-use log. Gemini is used only with your Maricopa account.
How it is scored
| Criterion | Objective | Points |
|---|---|---|
| Top four selected and refined in Illustrator | 5.2 | 3 |
| At least five versions of each, black only | 5.2 | 3 |
| Type never stretched or distorted | 5.2 | 2 |
| Discord post with alt text, three principle-based comments, compiled in Miro | 5.2 | 2 |
| Total | 10 | |
Due
Post to Discord for critique: Wednesday, April 7, 12:00 p.m. Arizona time
Due in Canvas: Thursday, April 8, 12:00 p.m. Arizona time
Hard close: Friday, April 9, 12:00 p.m. Arizona time. Work submitted after the due time and before the hard close loses 10 percent. Nothing is accepted after the hard close.