Module 4 · Someone Else’s Brand: City of Milwaukee
Milwaukee Step 3: Welcome-Kit Mockups
Objectives
- 4.1 Apply the City of Milwaukee brand rules to a coordinated poster, Instagram ad and two welcome-kit mockups from the provided brief and copy. (Course Competency 2; Apply)
- 4.4 Critique classmates’ work against the same brand rules. (Course Competency 6; Evaluate)
This assignment measures Module Objectives 4.1 and 4.4, which support Course Competencies 2 and 6.
Overview
Design the two welcome-kit items you chose so they read as one family with the poster and ad.
Instructions
- Design both items, following every brand requirement from Step 1.
- Present each as a flat mockup: your design on a simple outline or photograph of the item, front and back where it has two sides. No physical item is produced.
Turning it in
- Post your work to #avc183-graphic-design-1 on Discord as PNG or JPG, with alt text, by noon the day before the due date.
- Comment on three classmates’ posts. Each comment names one brand rule from the guide and points to where it appears in the work.
- Screenshot your post and your three comments and compile them on one Miro board.
- Submit the Miro screenshot and the two mockups to Canvas by noon on the due date.
AI use
No AI use for the design. Log “No AI used.” Record every use in your AI-use log. Gemini is used only with your Maricopa account.
How it is scored
| Criterion | Objective | Points |
|---|---|---|
| Two kit items designed and shown as mockups | 4.1 | 3 |
| Brand rules held: logo, color, type, credit line | 4.1 | 3 |
| Items read as one family with the poster and ad | 4.1 | 2 |
| Discord post with alt text, three comments that each name a brand rule, compiled in Miro | 4.4 | 2 |
| Total | 10 | |
Due
Post to Discord for critique: Wednesday, March 10, 12:00 p.m. Arizona time
Due in Canvas: Thursday, March 11, 12:00 p.m. Arizona time
Hard close: Friday, March 12, 12:00 p.m. Arizona time. Work submitted after the due time and before the hard close loses 10 percent. Nothing is accepted after the hard close.