Module 3 · Recipe: Grids and Hierarchy

Recipe Step 2: Weight and Case

Objectives

  1. 3.3 Apply one hierarchy variable at a time (leading, kerning, weight, case, scale) and explain how each changes what reads first. (Course Competency 2; Apply)

This assignment measures Module Objective 3.3, which supports Course Competency 2.

Overview

Bold, italic and all caps are now available. Type size stays at 12 point.

Points: 10, Process Work

Estimated time: about 3 hours

Due: Sunday, February 21 at noon; post to Discord by Saturday, February 20 at noon

Instructions

  1. Start from a fresh page, same grid and 8 by 8 format.
  2. Use bold, italic and all caps deliberately to build hierarchy. Do not change type size.
  3. Make two designs that look nothing like Step 1.

Turning it in

  1. Post your work to #avc183-graphic-design-1 on Discord as PNG or JPG, with alt text, by noon the day before the due date.
  2. Comment on three classmates’ posts. Each comment names one design principle (or, in Module 4, one brand rule) and points to where it appears in the work.
  3. Screenshot your post and your three comments and compile them on one Miro board.
  4. Submit the Miro screenshot to Canvas by noon on the due date.

AI use

No AI use. Log “No AI used.” Record every use in your AI-use log. Gemini is used only with your Maricopa account.

How it is scored

Scoring criteria. The Canvas rubric matches this table.
CriterionObjectivePoints
Fresh page, same grid and format3.32
Weight and case used deliberately for hierarchy3.33
Size held at 12 point3.31
Two designs distinct from Step 13.32
Discord post with alt text, three principle-based comments, compiled in Miro3.32
Total10

Due

Post to Discord for critique: Saturday, February 20, 12:00 p.m. Arizona time
Due in Canvas: Sunday, February 21, 12:00 p.m. Arizona time
Hard close: Monday, February 22, 12:00 p.m. Arizona time. Work submitted after the due time and before the hard close loses 10 percent. Nothing is accepted after the hard close.

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