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Overview

For this project you will design a website for the brand or organization you created this semester, either your social issue campaign or your branding project. You are not building a real website. You are doing what a UX designer does: planning the content, sketching the layout, and designing polished visual mockups at two screen sizes.

The deliverable is a set of Figma mockups showing your site at desktop and mobile sizes. By designing for both, you are solving the same layout problem twice, which is how responsive design works.

Why Figma? Figma is the industry-standard tool for UX and interface design. What you produce in this project is exactly what a professional designer hands off to a developer. You are not learning a school tool, you are learning a real one.

Before You Start: What Is UX?

UX stands for User Experience. It is the practice of designing products, including websites, apps, and physical objects, so that people can accomplish what they came to do without confusion, frustration, or guesswork.

Graphic design asks: does this look good? UX design asks: does this work? Good UX does both.

Read these two free pieces from Nielsen Norman Group, the leading UX research organization. No account required.

Required Reading · ~5 min

UX Basics: Study Guide, Nielsen Norman Group

Start here. A short overview of what UX is and how it connects to design. Read the intro and skim the rest, you do not need to follow every link.

Required Reading · ~8 min

Information Architecture: Study Guide, Nielsen Norman Group

This explains how websites are organized and how navigation works. Read the first three sections: what IA is, sitemaps, and navigation design. This will make Phase 2 of this project make sense.

What Is Navigation?

Navigation is the system that helps users move through a website and understand where they are. On most websites it appears as a row of links near the top of every page, called the navigation bar (or nav bar). Those links are the pages of the site.

Good navigation answers three questions at a glance:

Navigation labels should be plain words people already understand. Avoid clever names. If someone has to think about what a link means, it is a bad label. “Our Journey” is unclear. “About” is clear.

Navigation on mobile

A full horizontal nav bar does not fit on a phone screen. On mobile, navigation is typically hidden behind a hamburger menu, the three-line icon (☰) in the top corner that opens a menu when tapped. You have seen this on every site you visit on your phone. For this project, show the hamburger icon in your mobile mockups in place of the full nav bar. You do not need to design the open menu state.

A note on further reading: The best short book ever written about UX is Don’t Make Me Think by Steve Krug. If this project sparks your interest, that is where to go next. It is short, practical, and genuinely useful. Worth picking up if this project sparks your interest in UX.

Choosing Your Project

Choose one of your projects from this semester. Both options are equally valid.

The Project

Phase 1 Gather Your Content

Your website has three pages. Before you design anything, figure out what goes on each one. Collect what you already have from your project and identify what you still need to write.

Your three pages

Each page has a different job:

Collect from your existing project

Pull everything into a Google Doc or Word file, organized by page. Start with what you already have:

Your design brief is a good starting point if you need to write additional copy.

What each page needs

Home page

About page

Action page (shop, donate, contact, get involved, or visit)

Need to write copy? Use AI to help.

If you need to write content that does not exist yet, use Claude, Gemini, or ChatGPT. Be specific: a vague prompt gives a vague result.

Home page headline and tagline

You are a copywriter. Write a homepage headline and a one-sentence tagline for [organization or brand name]. It is a [nonprofit / small business / brand] focused on [mission or what they do in one sentence]. Tone: [warm / bold / minimal / community-focused]. Headline should be 8 words or fewer. Give me three options.

About page copy

Write a 3-paragraph About section for [name], a [nonprofit / brand / organization] focused on [mission]. Audience is general public. Tone: [conversational / professional / community-oriented]. Paragraph 1: who they are. Paragraph 2: what they do or the problem they are solving. Paragraph 3: who they serve and how.

Action page copy

Write a short intro for the [Shop / Donate / Contact / Get Involved / Visit Us] page of [name]. Include a page heading (5 words max) and 1-2 sentences telling the visitor what to do and why. Tone: [warm / direct / urgent].

Navigation labels

Suggest navigation labels for a 3-page website for [name]. The three pages are: the home page, an about page, and a [shop / donate / contact / get involved / visit] page. Labels should be 1-2 words, plain language, no jargon.
Always evaluate AI output. Read it out loud. If it does not sound like something a real person would say, rewrite it. You are the designer: AI is a starting point, not a final answer.

Deliverable

A Google Doc or Word file with your content organized by page: Home, About, and your Action page. Submit the link before moving to Phase 2.

Phase 2 Site Map & Thumbnail Sketches

Decide what pages your site will have, then sketch what each one will look like, by hand, on paper, before you open Figma.

Step 1: Site map

A site map is a simple diagram showing your pages and how they connect. Draw it on paper or build it in Miro. It should take 15 minutes. Your site must include these three pages at minimum:

You may add a fourth page if it is essential to your brand or cause. Do not add pages just to have more.

Step 2: Thumbnail sketches

Sketch each page by hand before you open Figma. These should be small and rough, the size of a playing card, drawn in pencil. You are working out structure, not making finished art. Think about: What goes at the top? Where is the navigation? Where does the image go? Where is the call-to-action button?

Sketch at least 2 versions of each page at both desktop and mobile size. That is 12 sketches minimum. Exploring more than one layout idea before you commit is the whole point.

Sketching before designing is professional practice, not busywork. It is much faster to cross out a pencil box than to delete and redo a Figma layout. Decisions made on paper stay decisions.

Home Page, Desktop Layout

This is what your home page mockup needs to include. Every element below is required.

Desktop (1440px wide)

LOGO Home About Get Involved Full-width hero image (your strongest photo or campaign image) Headline: 6–8 words max Tagline: one sentence, 10–15 words Button label image Short heading 2–3 sentences of copy image Short heading 2–3 sentences of copy image Short heading 2–3 sentences of copy Call to action: 1 sentence, tell them what to do next Button: 2–4 words Footer, organization name, contact info, social links Navigation bar Logo + 3 page links Hero section Full-width image + headline + button Content section 2–3 columns with image + short copy Call to action 1 sentence + button Footer Desktop mockup, 1440px wide frame in Figma Underline shows which page is active. Always show this on every page

Mobile (375px wide), same page, different layout

LOGO hero image full width Headline: 6–8 words Tagline: one sentence Button: 2–4 words image Heading + 2–3 sentences image Heading + 2–3 sentences image Heading + 2–3 sentences Call to action, 1 sentence Button label Footer Hamburger menu replaces nav bar Hero image full width, no overlay Text moves below image on mobile 3 columns become 1 column, stacked Mobile mockup, 375px wide frame in Figma

Deliverable

Photograph your sketches and upload them with your site map. They do not need to be beautiful, they need to show layout thinking.

Phase 3 Wireframes in Figma

A wireframe is a low-fidelity layout in Figma, rectangles, lines, and placeholder text. No color, no real images, no final typography. The goal is to confirm your structure before you commit to visual decisions.

Wireframe all three pages at desktop size (1440px wide). Use rectangles for image areas, gray boxes for content blocks, and real text for headings and navigation labels so the hierarchy is clear.

Wireframes are meant to be rough. If you are spending time making them look polished, you are doing it wrong. The point is to make fast layout decisions before investing in visual design.

Deliverable

Three wireframe frames in Figma (desktop, 1440px), Label each frame clearly.

Phase 4 Desktop Mockups

Apply your visual design to the wireframes. Use your brand, color palette, typefaces, logo, and visual style, to bring the layouts to life. This is where your graphic design skills and your UX planning come together.

Requirements

Deliverable

Three completed desktop mockup frames in Figma.

Phase 5 Mobile Mockups

Design your three pages at 375px mobile width. This is not a scaled-down version of your desktop, it is a rethinking of the layout for a smaller screen.

What changes on mobile

Deliverable

Three mobile mockup frames in Figma (375px), clearly labeled in the same file as your desktop frames.

Phase 6 Presentation

Record your presentation using OBS. Screen record your Figma file and narrate your walkthrough as you go. Plan for about 5 minutes. Upload your recording to your student YouTube account as an unlisted video and submit the link in Canvas.

What to cover

Be prepared to explain why you made your choices, not just describe what you made.

Glendale Community College